TrailCraft (discovertrailcraft.com) is operated by William, an independent outdoor gear reviewer. This policy explains what information is collected when you visit this site, how it's used, and the choices available to you. If you have questions, email discovertrailcraft@gmail.com.
Information We Collect
TrailCraft does not require account creation and does not knowingly collect personal information such as your name or home address through normal browsing. The following limited information is collected automatically:
- Usage data — pages visited, time on page, referring site, approximate location (city/region level), device and browser type, collected via Google Analytics and Ahrefs Analytics.
- Cookies — small text files used by analytics and, where applicable, affiliate tracking links, to remember basic session information and measure site performance.
- Voluntarily submitted information — if you email us directly, we receive whatever information you choose to include (such as your email address and message content).
How We Use Information
Information collected is used to:
- Understand which content and gear categories are useful to readers, so we can prioritize future reviews and guides.
- Diagnose technical issues and improve site performance and load times.
- Attribute purchases made through affiliate links to TrailCraft, which is how the site earns commission (see Affiliate Disclosure below).
- Respond to emails sent to us directly.
We do not sell personal information to third parties.
Affiliate Links & Third-Party Tracking
TrailCraft participates in affiliate marketing programs, meaning some links on this site lead to retailer or brand websites and may include a tracking identifier. If you make a purchase after clicking one of these links, TrailCraft may earn a commission at no extra cost to you. Affiliate partners and networks (such as Awin, Impact, and individual brand programs) may set their own cookies to attribute the sale — their use of that data is governed by their own privacy policies, not this one. See our full Affiliate Disclosure for more detail.
Analytics Services
This site uses Google Analytics and Ahrefs Analytics to understand aggregate traffic patterns. These services may use cookies or similar technologies and may collect the IP address and general location of visitors. This data is used in aggregate and is not linked to any name or contact information we might separately have (such as from an email you send us). You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on, and you can generally block analytics cookies through your browser's privacy settings.
Cookies
Cookies are small files stored on your device. TrailCraft uses cookies for analytics and affiliate link attribution as described above. Most browsers let you block or delete cookies through their settings; doing so may affect how affiliate links are attributed but will not prevent you from reading site content.
Children's Privacy
TrailCraft is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.
Your Choices
You can browse TrailCraft without providing any personal information. If you've emailed us and would like your message or contact information deleted from our records, email discovertrailcraft@gmail.com and we'll honor that request.
Changes to This Policy
This policy may be updated from time to time to reflect changes in how the site operates or in applicable law. The "Last updated" date at the top of this page reflects the most recent revision.
Contact
Questions about this policy can be sent to discovertrailcraft@gmail.com.